Copywriter – Content Writer – Copy Editor

Freelance copywriter, content writer, and content editor specialising in lifestyle brands, action sports, and the outdoor industry.
Let's ignite your brand with the power of words – and a passion for life outside.

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My Services.

Need help elevating your content? Through copywriting and content writing, we can craft engaging stories, connect with your target audience, and meet your business needs. We can also develop BTS aspects, such as content strategy and ideation.

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My Work.

Whatever your business goal, there’s a medium to suit. Take a look at my work, including editorial think pieces, engaging web copy, print collateral, athlete interviews, and award-winning campaigns. Together, let's create your next wave of inspiring content.

Explore my Portfolio

My Story.

My love for adventure and the outdoors drives me. I’ve worked seasons in Tignes, in the French Alps, swam with humpback whales in Tonga, and spent summers paddleboarding in Worthing (my hometown). Each experience enriches my creativity. So, where to next?

Discover more About Me

Loulou Baylis | Copywriter | Content writer

About Loulou

Passionate about storytelling and the action sports industry

I’m Loulou, a freelance copywriter by trade and adventurer at heart. I’ve been a backpacker and bookworm, a seasonaire and seasoned writer. Not a day goes by when I’m not typing. It’s what I do, and it’s a part of who I am. When the laptop’s closed, I’ll be paddleboarding, skiing in the mountains or bookmarking inspiration for the next trip.

I’m based in the UK but work remotely with brands all over the world. I have nine years of copywriting and editing experience, having worked for the world’s biggest boutique agency, Europe’s largest music institute, and clients across the lifestyle, action sports, and outdoor arenas.

Throughout my career, I’ve switched between brand voices and worked for incredible global businesses such as Clarins, Penguin, and Toyota. In addition, I launched Style Altitude, the online ski and snowboard blog, establishing the tone of voice, writing features, and collaborating with contributors. I've also created social content for GoPro UK and Nokia UK.

Exploring the parallels between writing and the outdoors.

Both writing and adventuring are creative outlets that can draw people in, allow them to express themselves, and unite entire communities. Together, I'm excited to see where we can take these synchronicities to fuel your brand and business.

Let's Work Together

My Work

Discover some examples of my work – from in-depth editorial pieces to travel spotlights, ad copy, SEO-optimised landing pages, athlete interviews, and more.

Let's create content that resonates with your target audience and inspires them to bookmark, share, and fall in love with your brand.

Dope Snow ad copy facebook
Dope Snow ad copy facebook
Dope Snow ad copy facebook
Dope Snow ad copy facebook
MONTEC ad copy facebook
MONTEC ad copy facebook
MONTEC ad copy facebook
Dope Snow ad copy facebook
I Can’t Do a Ski Season Without…
Epicurean Life

I Can’t Do a Ski Season Without…
Epicurean Life


My Services

Are you after copywriting services – such as amplifying your landing pages or ads? How about help with content writing to grow your brand – such as blogs and email newsletters? Whatever it is, we can make it happen. Take a look at a snapshot of my skills and expertise below. I also have experience using InDesign, Figma, Adobe Photoshop, and other tools.

Campaign Messaging

SEO Copywriting

Blogs, Articles and White Papers

Email and Newsletter Copy

Social Media Copy

Ad Copy

Proofreading and Editing

Video Scripts

Product Descriptions

Competitor and Landscape Research

Content Ideation

Editorial Calendars

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