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Freelance copywriter, content writer, and content editor specialising in lifestyle brands, action sports, and the outdoor industry.
Let's ignite your brand with the power of words – and a passion for life outside.
Need help elevating your content? Through copywriting and content writing, we can craft engaging stories, connect with your target audience, and meet your business needs. We can also develop BTS aspects, such as content strategy and ideation.
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Whatever your business goal, there’s a medium to suit. Take a look at my work, including editorial think pieces, engaging web copy, print collateral, athlete interviews, and award-winning campaigns. Together, let's create your next wave of inspiring content.
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My love for adventure and the outdoors drives me. I’ve worked seasons in Tignes, in the French Alps, swam with humpback whales in Tonga, and spent summers paddleboarding in Worthing (my hometown). Each experience enriches my creativity. So, where to next?
Discover more About Me
I’m Loulou, a freelance copywriter by trade and adventurer at heart. I’ve been a backpacker and bookworm, a seasonaire and seasoned writer. Not a day goes by when I’m not typing. It’s what I do, and it’s a part of who I am. When the laptop’s closed, I’ll be paddleboarding, skiing in the mountains or bookmarking inspiration for the next trip.
I’m based in the UK but work remotely with brands all over the world. I have nine years of copywriting and editing experience, having worked for the world’s biggest boutique agency, Europe’s largest music institute, and clients across the lifestyle, action sports, and outdoor arenas.
Throughout my career, I’ve switched between brand voices and worked for incredible global businesses such as Clarins, Penguin, and Toyota. In addition, I launched Style Altitude, the online ski and snowboard blog, establishing the tone of voice, writing features, and collaborating with contributors. I've also created social content for GoPro UK and Nokia UK.
Exploring the parallels between writing and the outdoors.
Both writing and adventuring are creative outlets that can draw people in, allow them to express themselves, and unite entire communities. Together, I'm excited to see where we can take these synchronicities to fuel your brand and business.Let's Work Together
Let's create content that resonates with your target audience and inspires them to bookmark, share, and fall in love with your brand.