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My Services.
Need help elevating your content? Through copywriting and content writing, we can craft engaging stories, connect with your target audience, and meet your business needs. We can also develop BTS aspects, such as content strategy and ideation.
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My Work.
Whatever your business goal, there’s a medium to suit. Take a look at my work, including editorial think pieces, engaging web copy, print collateral, athlete interviews, and award-winning campaigns. Together, let's create your next wave of inspiring content.
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My Story.
My love for adventure and the outdoors drives me. I’ve worked seasons in Tignes, in the French Alps, swam with humpback whales in Tonga, and spent summers paddleboarding in Worthing (my hometown). Each experience enriches my creativity. So, where to next?
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About Loulou
Passionate about storytelling and the action sports industryI’m Loulou, a freelance copywriter by trade and adventurer at heart. I’ve been a backpacker and bookworm, a seasonaire and seasoned writer. Not a day goes by when I’m not typing. It’s what I do, and it’s a part of who I am. When the laptop’s closed, I’ll be paddleboarding, skiing in the mountains or bookmarking inspiration for the next trip.
I’m based in the UK but work remotely with brands all over the world. I have nine years of copywriting and editing experience, having worked for the world’s biggest boutique agency, Europe’s largest music institute, and clients across the lifestyle, action sports, and outdoor arenas.
Throughout my career, I’ve switched between brand voices and worked for incredible global businesses such as Clarins, Penguin, and Toyota. In addition, I launched Style Altitude, the online ski and snowboard blog, establishing the tone of voice, writing features, and collaborating with contributors. I've also created social content for GoPro UK and Nokia UK.
Exploring the parallels between writing and the outdoors.
Both writing and adventuring are creative outlets that can draw people in, allow them to express themselves, and unite entire communities. Together, I'm excited to see where we can take these synchronicities to fuel your brand and business.
Let's Work TogetherMy Work
Discover some examples of my work – from in-depth editorial pieces to travel spotlights, ad copy, SEO-optimised landing pages, athlete interviews, and more.Let's create content that resonates with your target audience and inspires them to bookmark, share, and fall in love with your brand.
I Can’t Do a Ski Season Without…
Epicurean Life
Print
My Services
Are you after copywriting services – such as amplifying your landing pages or ads? How about help with content writing to grow your brand – such as blogs and email newsletters? Whatever it is, we can make it happen. Take a look at a snapshot of my skills and expertise below. I also have experience using InDesign, Figma, Adobe Photoshop, and other tools.Campaign Messaging
SEO Copywriting
Blogs, Articles and White Papers
Email and Newsletter Copy
Social Media Copy
Ad Copy
Proofreading and Editing
Video Scripts
Product Descriptions
Competitor and Landscape Research
Content Ideation
Editorial Calendars
Happy Clients
Loulou is great to work with. She took the time to understand my business and what I was looking for. Her writing is outstanding, and she has the knowledge to create a story, which is very important, in my opinion. Loulou is the person to go to if you need amazing quality copy.
I had the absolute pleasure to work with Loulou on the content marketing for StormX. We worked together in the capacity of generating new articles for the StormX blog to support SEO & Campaign efforts. She is easy to work with, clear and concise in communication. We changed the direction a number of times on how we were to produce content and the process it involved and Loulou was open and flexible enough to accommodate those changes. Her expertise, passion, and experience all lend themselves to the output articles that are enjoyable to read as well as being optimised for search engines. I thoroughly recommend Loulou for any articles/content work you might need and I look forward to working with her again.
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