Copywriter – Content Writer – Editor

Freelance copywriter, content writer and editor specialising in lifestyle brands, action sports and the outdoor industry.
I'm passionate about editorial writing, storytelling, and igniting your brand through the power of words.

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My Services.

Specialising in copywriting and content creation, I craft words to tell engaging stories, connect with your target audience, and meet your business needs. Words can elevate everything from your website and email copy to print collateral and wider marketing campaigns.

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My Work.

Over the years, I’ve worked on editorial think pieces, engaging web copy, print collateral, athlete interviews and award-winning campaigns. Whatever your business goal, there’s a medium to suit. Let’s work together to create inspiring content.

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My Story.

My love for adventure and the outdoors drives me. I’ve worked seasons in Tignes in the French Alps, swam with humpback whales in Tonga, and sat cross-legged on a paddleboard (dodgy knees!) in my hometown of Worthing. Each experience enriches my creativity. So, where to next?

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Loulou Baylis | Copywriter | Content writer

About Loulou

Passionate about storytelling and the action sports industry

I’m Loulou, a freelance copywriter by trade and adventurer at heart. I’ve been a backpacker and bookworm, a seasonaire and seasoned writer. Not a day goes by when I’m not typing. It’s what I do, and it’s a part of who I am. When the laptop’s closed, I’ll be paddleboarding, skiing in the mountains or bookmarking inspiration for the next trip.

I’m currently based in the UK and have over eight years of copywriting and editing experience. I’ve worked for the world’s biggest boutique agency, Europe’s largest music institute, and clients across the lifestyle, action sports and outdoor arena. Throughout my career, I’ve switched between brand voices and worked for incredible global businesses such as Clarins, Penguin, and Toyota. In addition, I launched Style Altitude, the online ski and snowboard blog, establishing the tone of voice, writing features, editing, and collaborating with contributors. I've also created social content for GoPro UK and Nokia UK.

Exploring the parallels between writing and the outdoors.

Both writing and adventuring are creative outlets that can draw people in, allow them to express themselves, and unite entire communities. Together, I'm excited to see where we can take these synchronicities to fuel your brand and business.

Let's Work Together

My Work

Discover some examples of my work below, from athlete interviews and evergreen content to magazine features, video scripts, and more. Let's create content that informs, inspires, challenges, persuades and captures the imagination.
I Can’t Do a Ski Season Without…
Epicurean Life

I Can’t Do a Ski Season Without…
Epicurean Life


My Services

I provide a wide range of freelance writing, editing, and content marketing services, including SEO writing, meta descriptions, press releases, and creating in-depth articles and features. I also have experience using InDesign, Figma, Adobe Photoshop, and other tools. Please see a snapshot of my skills and expertise below.

Campaign Messaging

SEO Copywriting

Blogs, Long-Form Articles and White Papers

Competitor and Landscape Research

Content Ideation

Editorial Calendars

Email and Newsletter Copy

Social Media Copy

Ad Copy

Proofreading and Editing

Video Scripts

Product Descriptions

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