Freelance Copywriter
& Content Writer

Your go-to expert for lifestyle,
action sports, and outdoor content.

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My Services.

Looking to take your content to higher altitudes? Through copywriting and content writing, we can craft engaging human-led stories, connect with your target audience, and meet your business needs. We can also work on the BTS aspects, such as content strategy and ideation.

See all Services

My Work.

Want to see what I can do? Explore my work, including editorial think pieces, SEO-optimised web copy, print collateral, athlete interviews, and award-winning campaigns. Let's elevate your brand with the power of words – and a passion for life outside.

Explore my Portfolio

My Story.

My love for adventure and the outdoors drives me. I’ve skied and worked three seasons in Tignes, swam with humpback whales in Tonga, and sat cross-legged on a paddleboard (dodgy knees!) in my hometown of Worthing. Each experience enriches my creativity. So, where to next?

Discover more About Me


Over the years, I’ve collaborated with incredible clients – from small businesses and E-commerce companies to award-winning agencies and iconic global organisations.

It's still a 'pinch me' moment to work and collaborate with like-minded spirits and adventurous brands. Together, we've showcased people's stories, promoted lifestyle products, and reached audiences and outdoor enthusiasts via multi-channel campaigns. Now, it’s time for us to create your new wave (or mountain) of content…

  • Ridestore Ski and Snowboard Company Logo
  • Dope Snow Company Logo
  • MONTEC (Ski & Snowboard Brand) Company Logo
  • The Great Outdoors Magazine & Kelsey Publishing logo
  • Surfdome logo
  • XTERRA logo
  • ODLO logo
  • The Action Sports Translator logo
  • Canterbury logo
  • White Water Robes logo
  • The Sports Edit logo
  • Jellyfish agency logo
  • Penguin Publishing logo
  • Clarins logo
  • Toyota logo
Loulou Baylis | Copywriter | Content writer

About Loulou

Passionate about storytelling and action sports

I’m Loulou, a freelance copywriter by trade and adventurer at heart. I’ve been a backpacker and a bookworm, a seasonaire and a seasoned writer. Today, I’m based in the UK but work remotely with brands worldwide.

Not a day goes by when I’m not typing. It’s what I do, and it’s a part of who I am. And so is adventuring. When the laptop’s closed, you'll find me paddleboarding, skiing, or bookmarking inspiration for the next trip.

I have a decade of copywriting and copy editing experience, having worked for the world’s biggest boutique agency, Europe’s largest music institute, and clients across the lifestyle, action sports, and outdoor arenas. Throughout my career, I’ve switched between brand voices and worked for legendary global businesses, such as Clarins, Penguin, and Toyota. I've also created social content for GoPro UK and Nokia UK.

Specialising in lifestyle brands, action sports, and the outdoor industry

So how did I fuel my love for action sports, winter sports, and content marketing? I launched Style Altitude, the online ski and snowboard blog. The project involved establishing the tone of voice, writing features, interviewing industry experts and pro riders, copy editing, and collaborating with contributors.

My adventure as a freelance copywriter for extreme sports brands and outdoor lifestyle brands started in November 2021. Since then, I’ve provided a wide range of copywriting services for incredible companies and organisations. These include exploring eco-tourism, sustainability, and marine wildlife for XTERRA, looking into mental health in sports for Canterbury, and crafting informative skiing and snowboarding articles for Dope Magazine and Ridestore Magazine. I also proofread and copy edit for MONTEC Magazine.

Exploring the parallels between writing and the outdoors

Both writing and adventuring are creative outlets that draw people in, allow them to express themselves, and unite entire communities. Together, I'm excited to see where we can take these synchronicities to level-up your brand and business.

Let's Work Together

My Work

Discover some examples of my work – from in-depth editorial pieces to travel guides, gear reviews, ad copy, SEO-optimised category pages, athlete interviews, and more.

Let's create content that resonates with your target audience and inspires them to bookmark, share, and fall in love with your brand. Oh, and get stoked for the mountains, salty waves, and outdoor adventures, of course.

Dope Snow ad copy facebook
Dope Snow ad copy facebook
Dope Snow ad copy facebook
Dope Snow ad copy facebook
MONTEC ad copy facebook
MONTEC ad copy facebook
MONTEC ad copy facebook
Dope Snow ad copy facebook
I Can’t Do a Ski Season Without…
Epicurean Life

I Can’t Do a Ski Season Without…
Epicurean Life


My Services

Are you after copywriting services – such as amplifying your landing pages, email newsletters, or ads? How about help with content writing to grow your brand, such as blogs and storytelling?

Whatever it is, we can make it happen. Take a look at a snapshot of my skills and expertise below – and see how we can capture the attention of powder hounds, adventurers, and explorers everywhere.

Campaign Messaging

SEO Copywriting

Blogs, Long-Form Articles, and White Papers

Competitor and Landscape Analysis and Research

Content Ideation

Editorial Calendars

Email and Newsletter Copy

Social Media Copy

Ad Copy

Proofreading and Copy Editing

Video Scripts

Product Descriptions

My Specialties

You've got to practice what you preach, right?

After all, it's painfully obvious when your copywriter (or AI!) hasn't actually skied before. Luckily, I have experience, knowledge (and way too much kit) in the following areas:

Skiing – including freeriding, freestyle, and piste
Ski touring
Scuba diving
Stand up paddleboarding
Open water swimming
Sustainability, climate change, and eco-tourism in the outdoor industry

Client Testimonials

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info@louloubaylis.com · +44 781 723 5361 ·